Local business contribution: Endeavour Experience

In March 2018, the local business contribution was used towards a new full-sized replica of the HM Bark Endeavour, which opened at Endeavour Wharf in Whitby as a year-round historic tourist attraction. ‘The Endeavour Experience’ tells the story of Captain Cook’s life and his connection with the North York Moors.

The project has helped to boost the tourism economy to Whitby and continues to generate significant regional, national and international interest, appealing to both a domestic and overseas market. Estimated visitor figures are in the region of 150,000 per year, and the attraction created 20 local jobs in its first year.