Our vision is to be a world-class fertilizer business.
Our approach to achieve this can be best described as one of disruptive innovation and is based around a simple strategy to ensure that maximum value can be extracted from this exceptional opportunity:
It is our intention to construct a production facility which enables us to maximise the potential of our unique polyhalite resource. The scale, thickness and quality of the deposit means highly efficient, bulk mining methods can be employed to maximise output over hundreds of years and these considerations are at the forefront of our approach to mine design and construction. We believe the asset we are constructing will be among the most cost-competitive multi-nutrient fertilizer producers globally.
POLY4 is a natural, low chloride, multi-nutrient fertilizer, the likes of which has never been widely available in the major growing regions of the world. POLY4 has four key attributes that benefit farmers by increasing their profits in a sustainable way through improved yields, reduced costs or both. These are; Effectiveness, Efficiency, Flexibility and Sustainability. Our ever-expanding global agronomy programme provides partners and potential customers with an independently validated dataset which demonstrates the efficacy of POLY4 on a wide range of different crops in varying geographic and climatic conditions.
We have a three-step approach to our marketing strategy:
The Company has taken a rigorous, phased approach to executing the financing plan. At each stage of development, appropriate capital has been raised to deliver the next development milestone. The Company is focussed on shareholder value and pursuing the most efficient and cost-effective capital structure to develop the Project.