The Company aims to become one of the world’s largest producers of multi-nutrient fertilizers, with the central objective of unlocking value for customers and shareholders alike. Our approach to achieve this can be best described as one of disruptive innovation and is based around a simple strategy.
DISRUPTIVE MARKET PENETRATION STRATEGY: throughout our global agronomy programme POLY4 has been consistently proven to increase crop yield and quality and it is expected be made widely available at competitive pricing to comparable products.
LARGE-SCALE PRODUCTION CAPACITY: it is planned for the Project to have an initial production capacity of 10 Mtpa, with the foundations for 20 Mtpa.
COST EFFECTIVE: our expectation is that our simple production infrastructure will ensure that operating costs are among the lowest in the industry.
LONG-LIFE: our polyhalite deposit is the world's largest and represents an asset in excess of 50 years.
Our values are central to the way we think and behave and are all of equal importance. Our objectives may evolve through each phase of the project, but our values will always remain at the heart of what we do.
SAFETY: Zero Harm everywhere, every time
BELIEF: Uncompromising belief and determination in our achieving our vision
RESPONSIBILITY: Accountability for our actions and acting with integrity in our work
OWNERSHIP: It's our Company and our money
URGENCY: Finding innovative, cost effective and safer ways to do things better
TEAM: Working together to reach our collective goals